Mobile operators should be doing more to leverage subscriber data in mobile advertising, particularly in the face of stalling service revenue. Boston, USA-based Strategy Analytics latest report “Where Can Mobile Operators Succeed in Mobile Advertising?” concludes that the majority of operators are failing to take advantage of strong demand for transparent, precise and verifiable audience […]
The post Mobile operators must embrace the $100bn mobile advertising market, says Strategy Analytics appeared first on VanillaPlus - The global voice of Telecoms IT.