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Customer loyalty and trust need not be victims amid uncertainty, the opposite should be true

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Digitisation has promised to deliver a period of never-before-seen social proximity. Traditional barriers to commerce would be broken down; building lasting relationships would become easier, customer-service provider interaction would become more proactive and rewarding. Suddenly, those expectations have been turned on their head, say Mo Firouzabadian and Richard Lewis of Evolving Systems. With the COVID-19 […]

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